Sunday, December 28, 2008

Madison Avenue, make every dollar count.

As a public service in these tough economic times, I'll add my comments for the Madison Avenue advertising execs who are trying to stretch the already depleted advertising dollars for major companies.

After watching the Bucs/Raiders game today, I've got to wonder how major corporations are staying afloat or who the hell is making the decisions on the advertising budget.

Burger King-
McDonald's stock is doing quite well during these tough times. I wouldn't touch Burger King with a 10 foot pole. Who the hell approved this abysmal Whopper Virgin ad campaign? This is simply disgusting. If people in Greenland liked the Whopper, does that make me more likely to go there to eat? I doubt it.

Geico-
Readers of this blog will know, I have applauded Geico for the creation of the Geico gecko. People love animals in advertising. Is the board of Geico dropping acid? What the hell is up with these eyeballs on the stack of dollar bills? The background music is the one hit wonder of the 1980's, Rockwell, Who's watching Me. Rockwell was discovered and bankrolled by Michael Jackson. Add all of this up and it's very creepy. Let's see more of the gecko, and less of the eyeballs.

Pizza Hut-
They like to introduce new items in a commercial by showing middle aged folks coming to a make believe opening of a restaurant. The latest campaign is a new pizza. The all natural multi grain pizza. Hmm. What have I been eating from Pizza Hut in the past. The Hut illustrates that this "new" pizza has all natural pepperoni. This is opposed to fake pepperoni?

Coors Light-
I've complained about this company before. But this endless parade of the faux coaches pressers with the three idiots in the audience is getting really old after nearly 2 years. Coors, I don't drink your product and you are not inspiring me to switch brands. End the insanity after the Super Bowl for the love of God.

The Big Three-
It's no wonder that the big three automakers needed a bailout on the backs of the taxpayers. In the first quarter of the game today, 7 Ford truck ads with narrative by Dennis Leary. Then, not to be outdone, Dodge rallies with 6 ads in the second quarter illustrating people doing stupid things with their trucks.

With these discussions of major companies needing a bailout at the taxpayers expense, these are some companies which could tighten their belt a bit and do away with wasted money on failed advertising.