Sunday, July 27, 2008

Favre watch continues

In case some of you football fans out there hadn't noticed, many training camps have opened around the league in the past few days. Yet, all ESPN, NFL Network and various other media outlets are reporting is the constant Favre watch. Will he report to camp? Has he submitted his reinstatement papers with league office? What did he have for breakfast? Does he prefer real charcoal or use a propane grill?

In this day and age with C list celebrities having "reality" shows and nearly every occupation having a TV show associated with it, someone really dropped the ball on this one. Fishermen, truck drivers and bartenders all have shows. Whats next, America's Toughest Pedicure? Name the show, Toe Tussle. Perhaps we could follow garbage men on the Discovery channel in the latest installment of Sanitation Sensation. Or maybe delve into the shady underbelly of car salesmen and call the show Wheel and Deal.

But where the NFL Network dropped the ball this past month of Favre Fascination, was not putting together a quick reality show following this media circus, the likes of which has never been seen before. Producers could have loosely based the show on the Jim Carey movie, The Truman Show, which portrayed the everyday life of an average man with cameras showing every aspect of his life 24/7. How prophetic that movie was, is very disturbing.

The revenue generating potential and product placement could have been huge.
The NFLN could have outfitted Brett with a Favre cam, so we could see things from his perspective. Let's look in on a possible episode.

Brett starts his day with some Maxwell House coffee, and a Jimmy Dean egg and sausage sandwich. Then he jumps into his Ford pickup and heads to town. We ride along as he drives to the local ACE hardware store (John Madden spokesman) to pick up a Scott's product to deal with some bad crabgrass he's battling. Then Brett heads off to the local grocery store to pick up a few items for the homestead. Is his wearing Wrangler jeans or are those Levis? While at the grocery he picks up some cheddar cheese. Is that Wisconsin cheddar or California cheddar made from those happy cows? I know they are happy cows because I've seen them on TV. California cows are happy because they make cheese, the Iowa cows however are a bit more disturbing. You know Iowa cows, they are the ones which star in the Chick-Fil-A advertisements. The ones which look they are about to go postal on you for not eating enough chicken and look like they could track you down and visit you at home.

Back at home, Favre fires up his new Toro rider and starts mowing the lawn. The NFLN breaks into a split screen with John Madden using the tellistrator illustrating Brett on the mower. Madden waxes poetically as #4 leaves the garage, " Brett Farve is the best on a 42" deck Toro I've ever seen. Al, did you see that move he made on the boxwood hedge? Unbelievable. He's heading down the fence line and how is he going to approach that ficus? BOOM! I can't believe it, he took that ficus on the left and cut against the bias. No normal mower could have pulled off that move. That was a risky move but he just made it happen."

Yes, there was a ton on money lost in the last month. This coverage and the seemingly, hour by hour coverage of will he, won't he about Favre is just out of control. Brett Favre is a great quarterback, but so was Joe Montana, but such a circus didn't follow him around when he went to Kansas City to finish out his career. Granted, Montana didn't threaten retirement 3 years leading up to retiring and then wanted to play again. But I also believe this information now driven society we are living in currently, is fueling all of this. You techoaddicts out there addicted to texting, your Blackberries, your Iphones help to fuel this media onslaught. I send this message, put down the device and back away. And to the woman in front of me at Winn Dixie this afternoon , in the express line with 62 items, I hope you were curing some serious world problem while you were holding up the line so you could finish your text message.

Brett, please come out and let the football world be at peace in the next 48 hours. We the fans are ready to move on and put your story to bed, with or without you.